The Past, Present and Future of
The Urban Farm
Part 1: The Past
by Greg Peterson
In Part 1 of this special 3 part series, Greg reviews the history of the Urban Farm itself and gives a sneak peek into the future of this local landmark and his business.
In Part 1 of this special 3 part series, Greg reviews the history of the Urban Farm itself and gives a sneak peek into the future of this local landmark and his business.
Well, the news is out and there are big changes in my life. Heidi and I are moving, and this is not a little move. We are transporting ourselves 1900 miles to our dream home in Asheville, North Carolina. Lots more to come about our landing place in the ‘future’ part of my writing. I want to assure you, however, with our team in place (Janis, Tayler, Theresa, Ray, Renee, Bill, Belle, and Kari) all of our programs will continue into the future just like they have for over 20 years. And for those of you that expect to see me on the ground in Phoenix – you still will for the Fruit Tree Program events and the Seed Up.
To begin my journey I thought I would review the Past of the Urban Farm, visit the Present and the biggest question I get…why are you moving?, and speculate on the Future of our new space. Here is a little teaser, we are moving mid-April 2022 to a quaint little town 10 miles from downtown Asheville, North Carolina. We found our ‘dream farm to be’ on 4 acres that is exploding with possibilities, way too many for me to choose right now.
To begin my journey I thought I would review the Past of the Urban Farm, visit the Present and the biggest question I get…why are you moving?, and speculate on the Future of our new space. Here is a little teaser, we are moving mid-April 2022 to a quaint little town 10 miles from downtown Asheville, North Carolina. We found our ‘dream farm to be’ on 4 acres that is exploding with possibilities, way too many for me to choose right now.
Reflecting on the Past
But for the moment let’s talk about the Past of The Urban Farm. And for this part of my process we are going back to the early 1970’s. I’m in 8th grade and have to write a paper for biology class. For those of us that remember back that far, the paper was handwritten on lines paper in pencil! My topic…how we are overfishing the oceans. To this day I have no clue how I knew to write about this or what prompted me. However I think that Jacque Cousteau may have had an impact, as I used to watch him on the National Geographic television show. As a side note I started my entrepreneurial adventures at the age of 15 cleaning and building fish ponds. Some for people to grow and harvest tilapia and catfish right in their back yard. I was very curious from a young age about all things fish farming and in 1981 found myself on the board of the Arizona Aquaculture Association. I have this memory of visiting a fish farm in Gila Bend, AZ where they were growing tilapia, harvesting the meat and throwing the leftover fish parts to the wild animals. This was wrong in so many ways, the two biggest being a waste of perfectly good fish parts (fertilizer) and artificially boosting the coyote and wildlife population. The First Visions of the Farm

Around this time, I was doing personal growth workshops at a place called Landmark Education and ended up taking their Advanced Course. We spent two weekends working on and verbalizing the vision for our life. Mine…I am the person on the planet responsible for transforming our food global system. Now that may seem like a lot and in many ways, it is – for me it occurred as my get up call each morning. Not the perceived burden of, oh I have to go out and do this, but more an OMG guess what I get to do today. A motivation that created excitement to thrust me out of bed and get my creative juices flowing.
And finally, the frosting on the proverbial cake. A friend was sailing in the South Pacific and anchored at an island looking for a grocery store. They were told ‘go pick you own’. That floored me. There are actually places on the planet where food is still free? This final piece threaded the rest of my life together and I set out to transform a food system and empower people to grow their own.
Breaking Ground

Sharing the Harvest

Enjoying the Fruits of the labor

For now, remember the easiest thing to grow and most expensive thing to buy are herbs, which can be grown in a sunny windowsill. Plant something, get gardening or farming if you are motivated, and stay tuned for what is next in your life and my adventure.
Coming next week… The Present of The Urban Farm
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